Metrics by Committee: How Shared Industry KPIs Create Collective Blind Spots in Enterprise Strategy
When every company in a sector measures performance through the same standardized lens, the metrics themselves become a liability. This article examines how industry-wide KPI convergence produces a false sense of strategic clarity while systematically obscuring the unconventional signals that precede market disruption. For US enterprises competing in data-saturated environments, the cost of measurement conformity may be higher than most executive teams realize.